Friday, January 24, 2020

racism :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Washington August 23, 1968. Racism is probably the fist form of discrimination that is thought of. It is the belief that some people are inferior to others.   Ã‚  Ã‚  Ã‚  Ã‚   Often times it’s in their school†¦   Ã‚  Ã‚  Ã‚  Ã‚   It is believed racial slurs are just jokes but not to those who they are ridiculing. Many are perpetrators of joking racism and usually feel that these types of jokes are harmless. They can be harmless and maybe at times funny but are also hurtful and degrading. Some of the biggest racists are those who don’t even know that they are and even deny it.   Ã‚  Ã‚  Ã‚  Ã‚   In Kings day racism was much deeper. It was a livelihood for many people. They based their lives on haste and discrimination. Today it may occur, but the majority of society does not base a lifestyle on hate and discrimination.   Ã‚  Ã‚  Ã‚  Ã‚  Martin Luther King Jr. used a very effective, non-violent form of prostest, which helped African Americans gain equal rights.   Ã‚  Ã‚  Ã‚  Ã‚   These events led to many civil rights movements to develop throughout time until the present day: â€Å"Because of some of these boycotts†¦ An example of this is â€Å"The largest ever non-violent protest in Washington August 23, 1968, where 200,000 people attended (World Book Encyclopedia).† King was a great influence to the Civil Rights Movement. Eventually the Civil Rights Movement let to some freedom for blacks, even though racism still exists today, and most laws were passed due to the assassination of Martin Luther King Jr. The African-American community no longer has limited rights or segregation from society. People have grown closer to racial unity. Despite all of this, racism remains in the minds of people, and hate crimes, as well as white supremacist organizations, still exist.

Thursday, January 16, 2020

Nike’s Market Audit Essay

The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself. Marketing Audit considers the basics of the marketing audit, and introduces a marketing audit checklist. The checklist is designed to answer the question, what is the current marketing situation? Marketing audit could be considered under three key headings: * The Internal Marketing Environment. * The External Marketing Environment. * A Review of the Current Marketing Plan. â€Å"Where is the business now? † is a core marketing question as it is concerned with how the business is performing in its marketplace. To answer this question one of the primary activities of the marketing function in a business is to undertake an audit of the market for the business. Once this question has been answered then the business can take decisions over setting and implementing their strategies to overcome the anticipated challenges. Now lets have a look at the way the companies, that had been selected previously to illustrate the Marketing mix, are conducting the Market Audit to achieve their goals†¦ Nike Nike operates its business within the sports footwear and apparel market. Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. This is all endorsed by top sporting personalities and has gained a faithful reputation among them. Mission statement of Nike†¦ In its mission statement Nike expresses that it requires doing business in a responsible way, leading to sustainable financial growth. With the advances in technology, HR practices, the well informed and trained work force, there is very little left to differentiate organizations. Being seen to go further than the minimum required on social issues can attract and retain customers. This green cleansing attracts attention to the organization; they are viewed as caring and social responsible (Mullins, L. 2005). In a marketing research done by the company the following blemishes could be revealed. A report, on the business practices of Nike through its supply chain accused the organization of being involved in poor working conditions, violations of labor rights, low wages and harassment of its workforce. Nike takes these reports seriously. On the basis of the research findings the company has intensified the monitoring of its suppliers and right away did take actions and implemented to rectify the flaws. This is the importance of an Audit to a company to maintain its standards and the good reputation. * Internal Marketing Audit * Value chain Nike’s supply chain provides a clear view of the extent of the global nature of the company. Nike’s headquarters are in America; however, virtually all of its production takes place outside of the United States. Nike’s supply chain upstream begins with the materials used in the production of its products. Many of these materials used in production are available in the locations which the manufacturing takes place, but some specialized materials have to be imported to the manufacturing company. Now lets take a look at how they’ve overcome their challenges by getting the aid of an internal marketing audit considering two instances. Past options| Outsourcing of all production| Rationale| Reduced costs| Future Options| Outsource with stronger control| Rationale| Speed up reporting of any problems in production, the supply chain, the greater the distance the slower the reporting of problems| Critical Success Factor| Reduce problems associated with distance, i. e. quality, consistency and value| Change of Focus| Although still outsourcing, they would gain more control over production. | Past options| Target USA| Rationale| Demand and growth for footwear in the US was rapid. Future Options| Future option is to enter EU markets| Rationale| To expand into growing markets as US is near saturation. | Critical Success Factor| organic growth as well as by acquisition, also brand name, goodwill- therefore there is a match is CSF to succeed| Change of Focus| Maybe have to target marketing in a different way| * Portfolio analysis in current product (BCG Matrix) The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product’s market grows the better it is for the company. Placing products in the BCG matrix results in 4 categories in a portfolio of a company: 1. Stars (high growth, high market share) use large amounts of cash and are leaders in the business so they should also generate large amounts of cash. * frequently roughly in balance on net cash flow. Through the BCG analysis for Nike, what has been revealed is that Nike is established within its markets, benefiting from economies of scale. And this places them in the Cash Cows category on the Matrix. Where the Cash cows market growth has slowed, and the products hold a fairly stable market share. * External Marketing Audit * Macro Environment PESTEL This will consider the influences of about six factors on the organization, both in the past and with future strategic plans. Following information could be gathered about Nike through a PESTEL analysis†¦ I. Political ) Striking dock workers b) Political unrest in the production countries.

Wednesday, January 8, 2020

Persuasive Essay On Sex Education - 1532 Words

â€Å"The first time a parent names parts of the body, including the genitals, to a toddler or preschooler, sex education has begun (New York Times).† Although some argue they are too young; sex and drug education should be taught to every student in elementary schools across the nation. Prevention is key; education can teach these children valuable lessons that may save their life. Drug abuse in this country has reached an all new high with some of the most dangerous drugs we have ever encountered, and the ages of these drug addicts are getting younger by the day. Drugs such as Heroin have taken the lives of many across the United States, this year; these lives range in age from children to the elderly. Sex education can help prevent pregnancy†¦show more content†¦Unfortunately, children arrive at our emergency department quite often suffering from an accidental overdose. In most cases, these children were just sampling what they see their parent’s doing on a daily basis. The result of these accidental overdoses can range from no long-term effects to an anoxic brain injury, or even death of the child. Sex and drug education can start in the home before the child is even of age to attend school; it can then continue throughout the school years and all the way through high school. So many excellent, age-appropriate resources exist to engage children, adolescents, and teenagers with education. The National Institute on Drug Abuse arms parents and educators with a plethora of resources such as books, workbooks, and videos to get an age-appropriate message to all children about the dangers of drug abuse (NIDA). The advocates for youth organization believes sex education and prevention programs regarding sexually transmitted diseases have an enormous positive impact on our youth. Drug abuse is on the rise across the United States. It is uncommon in the current time to hear of a family that drug use has not impacted in some capacity. Heroin abuse is an epidemic that is substantially affecting thousands of families across the St. Louis area. According to the Centers for Disease Control and Prevention, â€Å"Heroin-related overdose deaths have more than quadrupled sinceShow MoreRelatedPersuasive Essay On The Importance Of Sex Education850 Words   |  4 Pagesâ€Å"Albert Einstein once said, ‘Education is not the learning of facts, It’s rather the training of the mind to think.’† Once the person learns about abstinence and the cons of sex, the mind will start to adapt to the fact that it is not good to do things. Sex education and learning about abstinence is a very important key to life because it can help reduce pregnancy rates and much more. It could lower the chances of catching a sexually transmitted disease. Having sex education in classrooms can help kidsRead MoreMy School Experience Reading And Writing905 Words   |  4 Pagesthroughout an essay. 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They prodded, examined, and countered these issues with logical and sometimes persuasive arguments. On the otherRead Morenm,n. On the other hand the main dissimilarity of those two essays is authors view towards the society. Their ideas are very helpful for the d evelopment of our society.1747 Words   |  7 Pages Essay Assignment #1 Length: three to four pages not including Works Cited Evaluation of an Argument through Analysis – In this assignment, you are required to show your abilities to summarize and evaluate the effectiveness of an argument, based on your analysis of it. Thus far in the course, we have explored the ways in which we read and analyze an argumentative text critically. 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One article suggests that a, â€Å"consistent discrepancy exists between what respondents feel should be taught in sexual education courses and what in fact it offers. Some researchers regard prevention programs, regardless of how well thought out and implemented, as doomed, because the issue of teenage pregnancy involves the social whole.† (Kohli amp; Nyberg , 1995,pg.2  ¶ 1)Read MoreSex Drive And Its Effect On Society1267 Words   |  6 PagesSex has an extensive history of being an extremely dominant part of our society and our everyday lives. Sex is introduced to us at a very young age and is believed to be of pivotal importance to our development. As we mature, our understanding of sex matures with us. One’s sex drive can be defined as their desire or urge to release tensions through any sexual outlet. The notion of a sex drive and its existenc e is one that can be debated. There are too many variations of the idea to come to one consensusRead MoreA Draft Persuasive Essay : Cheyenne Regnier1252 Words   |  6 PagesRough Draft Persuasive Essay Cheyenne Regnier Throughout history, woman have been fighting for equality with men. This fight isn’t over and doesn’t stop with the right to vote or the right to wear pants. The progressive movements of feminism are starting to creep into younger generations, including, but not limited to young girls wanting to play on predominantly male-dominated sport teams. There are a lot of controversies when looking at this topic, saying there’s a natural strength advantage,Read MoreThe Autobiography Of Malcolm X As Told By Alex Haley1442 Words   |  6 Pagesemotional breakdown of Malcolm’s mother and in turn she was institutionalized. Malcolm and his siblings were separated and placed in foster homes, and from then, his life began a path of drugs, sex, and crime. 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